SXSW 2019 – Maloney Strategic Communications

Irving Convention & Visitors Bureau

SXSW Trade Show Activation

Irving, TX is located in the heart of the Dallas-Fort Worth metroplex. With the opening of the mega-entertainment complex, the Toyota Music Factory, the city has made a Texas-sized debut in the live music scene. Maloney Strategic Communications used SXSW, one of the biggest music festival in the world, as a stage to put Irving on the map as a premiere music destination.

As an engaging activity backed by keepsakes and incentives, a 1600 square mosaic was created through the people and spirit of SXSW. This graphic emulated transformation. In Irving, transformation is exactly what’s on the agenda.

Irving Convention & Visitors Bureau

As an engaging activity backed by keepsakes and incentives, a 1600 square mosaic was created through the people and spirit of SXSW. This graphic emulated transformation. In Irving, transformation is exactly what’s on the agenda.

Concert giveaways were the incentive to get participants to “STOP, SHOOT, SHARE and WIN.