Irving Convention & Visitors Bureau
SXSW Trade Show Activation
Irving, TX is located in the heart of the Dallas-Fort Worth metroplex. With the opening of the mega-entertainment complex, the Toyota Music Factory, the city has made a Texas-sized debut in the live music scene. Maloney Strategic Communications used SXSW, one of the biggest music festival in the world, as a stage to put Irving on the map as a premiere music destination.