In its infancy, Veritex Bank built its identity on community values and prided itself on being your neighbor as well as your banker. Now Veritex is over 15 years old. As the bank has grown to over an $8 billion entity, it was time to polish up the brand.
Veritex Bank is rooted in the statement: ‘Truth in Texas Banking’. MSC stemmed from this to create the ‘True to You’ campaign. Whoever the customer may be and whatever values they might hold, our narrative is built off Truth. Whether it is their success, family, dream or future, this campaign allows us to relate to what they hold true.